These communications sometimes give courage to some shy adolescents to speak out. It is indeed easier to talk about yourself behind your computer without seeing your interlocutor. The young person can thus have more self-confidence. On account of the Internet youngsters can likewise unwind and play instructive games or for no reason in particular. Guardians are some of the time soothed to see the kid having some good times at home instead of somewhere else, yet be careful the Internet additionally has its damages and we should stay watchful. Check out Time Fibre now to get the best choices now.
Whatever the size of a company, communicating on the internet has become essential to remain competitive, even if most of the turnover is achieved offline. Indeed, according to an Email-Brokers study published in 2014, 81% of companies that went bankrupt in 2013 did not bet on the internet for their communication.
Basic and free: communication on social networks
Even before having created a website, a company can create its professional Facebook page, which will serve as a first showcase. Creating a Facebook page is free and only takes a few minutes. Once you know how easy is web designing, it is simple and fast. In the process, it is possible to communicate on other social networks, which offer an alternative and low-cost way to achieve the objectives of your communication plan:
- Twitter to communicate on its news;
- Instagram and Pinterest to upload visuals and photos;
- Viadeo and LinkedIn for forge partnerships and identify possible collaborators.
How to communicate on social networks
Communicating on the internet obeys its own rules, radically opposed to traditional marketing. Beyond the disclosure of promotional information and the promotion of the company, social networks offer a direct channel with customers, where anyone can directly address the entity, for better or for worse. The company must therefore be prepared to devote a few hours a week to respond to requests, including those from potentially dissatisfied customers.
On social networks, the line is blurring between:
- After-sales service
- crisis management
It is a 360-degree communication, a difficult exercise, which if successful, can prove to be very beneficial for the company, without heavy investment.